Collegiate Beef Advocacy

ANCW Collegiate Beef Advocacy Program was created for beef industry advocates interested in bridging the gap between the farm and the fork. This program connects the Collegiate leaders to the beef industry where they can have unlimited access to leadership, their peers, cattlemen and cattlewomen and beef industry professionals. They will grow as individuals, strengthen their leadership skills and establish networks. For more information about the program, contact CBAP Coordinator Sierra Jepsen at

Would you like to apply to be a Collegiate Beef Advocate?

ANCW Collegiate Beef Advocacy Program Application

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Meet our Advocates


Ryan Beany, FL

A fourth generation cattlemen, Ryan Beany is a 2018 graduate of Lincoln Park Academy and Indian River State College. Ryan currently is a Junior at the University of Florida He is majoring in Animal Science (Food Animal) and minoring in Agriculture & Natural Resource Law and Agriculture Communication. Ryan’s involvement with agriculture began on the family’s commercial cow/calf operation in Fort Pierce, Florida. He began his own registered Red Brahman herd in 2010. He was a member of the Beef Builders 4-H Club for 12 years and exhibited Brahman cattle on the local, state, and national levels while exhibiting market swine for 10 years as a member of the Rooters 4-H Club. Ryan joined the Junior Florida Cattlemen’s Association in 2008, served on the Board of Directors for two years, and currently serves on its Collegiate Leadership Board. His love for Brahmans steered him to the Florida Junior Brahman Association and American Junior Brahman Association. He currently serves as President and Vice President, respectively. Ryan served as the Florida Beef Ambassador and expressed his passion for Beef and agriculture. As a collegiate, Ryan is a brother of the Upsilon Phi Chapter of Phi Gamma Delta and member of the Gator Collegiate Cattle Women and Block and Bridle Club. He is a member of the American National Cattle Women and National Cattlemen’s Beef Association. After college, Ryan will practice Private Property and Water Rights Law to protect the legacy of Agriculture in our great nation. I am a fourth-generation cattle rancher. From the age of 8 I showed both beef breeding and market swine, but my heart was always tied to cattle. When I was 10, I decided to show purely Purebred Brahman cattle, specifically Red Brahman. Through Florida 4-H, I was a member of the State Executive Board and Voting Delegate. As an Executive Board member, I aided in planning Executive Board meetings, 4-H University state events, and leadership workshops, and by being a Voting Delegate, I helped in vetting new candidates for the Executive Board and voted on admittance. To further my involvement and show experience, I joined the Florida Junior Brahman Association (FJBA) and American Junior Brahman Association (AJBA). After I started showing Brahman cattle, I also became active in the Junior Florida Cattlemen’s Association’s (JFCA) Points Series Prospect Shows. Although I started showing through JFCA at 13, I was an active member starting at 8 and have held many state positions from State Director and State Reporter to Collegiate Leadership Teammate. In FJBA, I show in all 3 Points Series Shows and was elected as State Secretary. Last year, I was appointed as one of our AJBA State Directors and elected as Vice President. Through my hard work and passion for the association and breed, I was elected to be FJBA President this year. This past July, I was elected as the AJBA National Vice President at our Junior National Show in Perry, Georgia. For the past 2 years, I have had integral parts in the organization of our AJBA Field Day, AJBA All American Junior National Show, and AJBA Leadership Retreat. In college, I am studying Animal Science, Food Animal; minoring in Agriculture & Natural Resources Law as well as Agriculture Communication; and a member of Block & Bridle and Gator Collegiate Cattle Women.


Valley Urricelqui, California

Valeriana or Valley Urricelqui is a 21-year old Senior at California State University, Chico. She is a fifth-generation cattle rancher in the North-Eastern part of California where her family runs a cow/calf and hay operation. Raised around and in the agriculture industry her whole life, she always knew what direction she wanted to go. Valley is majoring in Agriculture Science and Education, where she plans to move on to the Credential and Master’s programs in the following years. Upon graduation she plans to find a job as an Agriculture teacher, so that she can continue tq educate the youth of the importance of the agriculture industry. Valley has such an overwhelmingly large passion for the agriculture and beef industries. Valley is the 2018-2019 Northern California State Beef Ambassador where she gets the opportunity to share her passion with everyone around her. She is also the Public Relations officer for CSU Chico’s Young Cattleman’s Association where she uses social media to inform the student body as well as the public of upcoming events and meetings. She has previously been an Intern for the California Cattleman’s Convention, where she got the opportunity to network with some awesome students and Cattlemen. Valley is extremely personable and loves to inform and present on the agriculture industry. With her knowledge and networking skills, Valley’s goal is to connect with the younger generations on the importance of the agriculture and beef industry. Without it we are naked and hungry.




Tyler SchuSster, Texas

Tyler K. Schuster is currently a junior at Tarleton State University majoring in Ag Services & Development. From Brackettville, Texas, Tyler developed her passion for agriculture on her family’s ranch, raising Rambouillet sheep, Angora goats, and Brangus cattle. During high school, Tyler was active in both 4-H and FF A, participating in numerous contests and activities. She served as 4-H Club President and Sweetheart, receiving the District Gold Star in 2015. Her FF A tenure included two stints as Chapter Reporter and one as President. Tyler is a member of the university’s honors college and currently serves as a CO AES Ambassador, Treasurer of the Ag Communicators of Tomorrow chapter, State Vice President of Texas Collegiate FFA, Congresswoman for the College of Agriculture, and the Student Government Association’s Secretary. Tyler is also an entrepreneur, having owned a small women’s boutique and a cosmetics saleswoman. Upon graduation, Tyler plans to pursue a Master’s degree in Agriculture dand Consumer Sciences and work toward becoming a lobbyist for the agriculture industry.





Sierra Jepsen, CPAB Program Coordinator 

Sierra Jepsen is currently serving as program coordinator for the Collegiate Beef Advocacy Program. Sierra represented her home state of Ohio on the 2014 National Beef Ambassador team. After graduating from The Ohio State University in 2017, Sierra now works at the University of Wyoming as an assistant lecturer, Meat Judging Coach, and program coordinator for the Cowboy Branded Meats program. Sierra has a lot of excitement and energy for collegiate beef advocates and believes strongly in providing a premier platform for young beef leaders to share their passion for beef with consumers and their college peers.























Collegiate Beef Advocacy Team Formed at the Cattle Industry Convention – Tennessee Cattlemen’s Association

ANCW’s Collegiate Beef Advocacy Program – Southeast AgNet Radio Network

North Dakota, Nebraska college students launch beef projects – Tri-State Livestock News

Collegiate program trains next generation of beef advocates – High Plains Journal



The Collegiate Beef Advocate Program is sponsored by: