Beef Promotion & Education
Wow that Cow
A lesson to show the diverse products that cattle give to enrich our lives! Wow that Cow pamphlet is a great tool to use in the classroom or at a beef promotion event to show everyone the other things that cattle help to produce.
Target Audience – K – 4th grades
Cost: $.25 per pamplet plus freight
There is a minimum order of 1,000. Email orders to K-12 Education Chair Suze Bohleen at: email@example.com, with shipping and billing information.A packing sheet will come with the order and invoices will come from ANCW CFO, Tammi Didlot..
Beef Education Tools
- Beef to School Project: The Montana Beef to School (B2S) Project is a three-year collaborative project between beef producers and processors, schools, researchers at Montana State University, National Center for Appropriate Technology, Montana Department of Agriculture, and various community partners whose goal it is to increase the use of local beef in every Montana school.
- National Ag in the Classroom: NAITC supports state programs by providing a network that seeks to improve agricultural literacy — awareness, knowledge, and appreciation — among Pre K-12 teachers and their students.
Partnership with the American Farm Bureau Foundation
The American Farm Bureau Foundation invited the ANCW Working Group and ANCW members to assist them in piloting their Beef Education Curriculum. This can be found on the American Farm Bureau Foundation website. Look through the site and familiarize yourself with what they have to offer. Scroll down for Educational Games, Beef Ag Mag, Beef Life Cycle, Beef up Your Nutrition, After School Resource, and much more.
Thank you for your interest in the Beef Checkoff-funded K-12 Education Research conducted in 2014. The research aimed to understand national academic content standards, national curriculum guidelines, national curriculum models, national teaching materials and the curriculum selection process to understand opportunities and challenges for introducing a beef education program. Please click the links below to access the reports:
This research provides a holistic view of today’s curriculum standards and opportunities for beef content and validates that there’s no “silver bullet” in creating a national beef education curriculum that would be readily adopted by all 50 states across the U.S.
Why? Most K-12 curriculum decisions are made at a DISTRICT level, meaning district (not state or national) administrators can pick and choose how to best deliver content that will help their students meet state standards.
Although the pathways into America’s schools are varied, the good news is that experiential, flexible and standards based, agriculture based curriculum IS making its way into schools. Many schools are utilizing materials provided by organizations like National Ag in the Classroom and if the beef checkoff and/or other beef industry groups wish to invest in curriculum development in the future, opportunities for integration do exist.
Ag in the Classroom Resources
Its All ABout That Beef
By Twins Rianna and Sheridan Chaney
Edited by our Mother, Rebecca Long Chaney
Photographs by Kelly Hahn Johnson and Rebecca Long Chaney
“It’s All About That Beef” begins with Rianna and Sheridan helping their Dad on the ranch as they tell their story from “Pasture to Plate.” This book features an early spring pasture burn as a grass management tool, a cow/calf operation, a backgrounder (stocker feeder), visits to Adams Land & Cattle Feed Yard, a tour of a Cargill Beef Processing and Fabrication Facility to see how beef is processed, how the twins use beef by-products and finally a stop in HyVee Grocery Store. The book wraps up with the beef community giving back and Rianna and Sheridan doing what they love best — helping the All American Beef Battalion feed the Wounded Warriors Steaks at a Healing Waters Fly Fishing event! You will Love this book.
To order, visit http://www.rebeccalongchaney.com/home.html.
Testimonials for “It’s All About that Beef” by the Chaney Twins
“Your latest book is awesome and really captures the feel for family owned cattle ranching and how beef gets to our dinner plates. Cargill employees at our Schuyler plant that have seen the book are enthusiastic about being featured and are now very interested in seeing the full set of your books. Also, we recently had some important customers tour our plant. When they asked about various aspects of beef production, we handed each visitor a copy of your book and they thought it was great – they loved it. It’s a valuable educational tool for anyone who wants to learn more about the beef they eat.”
-Jarrod Gillig, Vice President & General Manager, Cargill Beef, Schuyler, Nebraska
“The Chaney Twins’ Series captures life in the real world of agriculture through the ranch experiences of twins Rianna and Sheridan. Their stories along with outstanding photographs make these books a welcome resource for educators in classrooms or other informal settings. They are user friendly, have accurate agriculture information and reflect the passion the girls have for their ranch life. The accompanying lesson plans give guidance to teachers/educators to help children learn and understand our food and fiber system.”
-Juanita Reed-Boniface, 2015 National Ag in the Classroom Agriculture Advocate